My name is Reid Calvert and I'm a multimedia artist from Texas living in
Los Angeles. I started this project last summer after learning about my friend, Dani Loftus' digital fashion company called 'This Outfit Does Not Exist'.
I was curious to see what would happen if I shot everything with the film formats that I use in my practice with a digital approach to fashion. I first worked with my friend Patrick Carroll, an artist based in LA who uses handknit cashmere garments as a canvas for his poetry for the clothing on the models pre-digitized.
I was then connected to Regina Turbina and Z.X. Studio by Dani to dress the models in digital garments by various designers. Regina Turbina is a digital fashion designer who founded the digital fashion platforms, Artisant and Replicant.
I wanted to experiment with this technology with keeping the integrity of film photography intact with this project. I also wanted to highlight this technology's aim for sustainability in fashion which needs to be embraced more in the industry.
Los Angeles. I started this project last summer after learning about my friend, Dani Loftus' digital fashion company called 'This Outfit Does Not Exist'.
I was curious to see what would happen if I shot everything with the film formats that I use in my practice with a digital approach to fashion. I first worked with my friend Patrick Carroll, an artist based in LA who uses handknit cashmere garments as a canvas for his poetry for the clothing on the models pre-digitized.
I was then connected to Regina Turbina and Z.X. Studio by Dani to dress the models in digital garments by various designers. Regina Turbina is a digital fashion designer who founded the digital fashion platforms, Artisant and Replicant.
I wanted to experiment with this technology with keeping the integrity of film photography intact with this project. I also wanted to highlight this technology's aim for sustainability in fashion which needs to be embraced more in the industry.