Samara Elms. Textile print and rug designer

I’m Samara and I’m a textile designer. I specialise in print and rug design for the interiors market. Currently I’m freelancing as a rug designer.

I’m a very expressive and contemporary artist and create all my work through only hand techniques. This is important to me as I feel that the bold shapes and mark makings that’s I use within my work can only be properly communicated through the physical stroke of the hand. I also find this to be important in our current consumerist culture of the fast paced, environmentally damaging buying industry of  manufactured textiles, we seem to have lost all meaning of ‘craft’.

The word craft for me is a bit too old school and makes me think of grannies sitting at home knitting (which is great for them) but there are people like me who are technically crafters but just making it more exciting! For too long we have lived in boring homes with boring beige walls - I want to bring life into the indoors, it’s where be spend half our life, especially at the moment, why wouldn’t you want to make it amazing, and colourful and fun and unique? 

Finally I want to give people something that holds actual value! Not some random rug from some generic website. I want my work to be passed down through generations until eventually it ends up in someone’s attic and their slightly more hip granddaughter goes through all their old stuff and finds this amazing rug that they can’t believe they’ve never seen before! And thus the cycle continues...

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